Forbes Magazine released an article earlier this month with a list of trends they predict every marketer will be jumping on in 2020.
Libraries have long since attempted to adapt marketing trends to promote library services and events to their community. The question with the patterns presented by Forbes this year will be, "Can they even be adapted?"
- Shoppable Posts: One of the hottest trends in 2020 is expected to be the continued growth of "shoppable posts" on Instagram and Facebook. In 2019, over 70% of polled Instagram users stated that they purchased a product because of a sponsored ad on the social media platform. Of course, libraries aren't selling a product - but is there a way to capitalize on this trend? Could the library produce sponsored posts that redirect users to free, easily accessible digital materials? Could they promote events this way?
- Virtual and Augmented Reality: Libraries have long since dabbled in augmented and virtual reality, offering immersive technology experiences for their community. However, companies have begun to capitalize on this technology by providing augmented reality shopping experiences to patrons via their smartphones. Will libraries be able to follow this trend? Will they be able to provide AR programs via smartphone to their patrons, using a library card?
- Interactive Content: As more and more individuals seek visual and interactive social media content, companies are working on using these methods to grow brand recognition. Libraries, who sometimes struggle in this area, may find interactive and visual content to be the key to their brand recognition - but what methods allow libraries to quickly and efficiently create such content?
The article has several other trends that libraries of which libraries should be mindful of, including the personalization of advertisements, Google Ads, and direct content marketing.
To read the article in full, click here: https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#3d5237e813d5
What trends are you looking for in 2020? How can some of these trends be adapted for libraries of all kinds - public, academic, or specialized? Comment below!